In an ideal world, customers find your product, learn about it, like what you offer and make a purchase. But the reality is that customer journeys are far from being linear. We’re dealing with a completely new kind of customer today: one who’s impatient, needs information on the go, and who rewards context and relevance. This lack of patience is born from the desire for Instant Gratification, and signifies an undeniable shift taking place because of mobile and always connected devices.
For example, you’re expecting a special delivery from Amazon. It’s your anniversary gift and will be arriving in an hour. Wouldn’t you want to be there to receive it?
